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How to get ChatGPT to send you free customers in 2 weeks.

Your next customer is asking ChatGPT what to buy. Here’s how to see what it searches for, and write the one article that sends those customers to you.

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Client case study

From a brand-new website to its first enquiry in 7 days.

Our client, Fullkitch, is a restaurant software startup. It helps restaurants predict how busy they’ll be, so they order the right food and roster the right staff. Their website was brand new. Nobody had heard of it.

We wrote one article for them. Seven days later, a restaurant group with 30 locations got in touch for a demo.

What their customers see. They ask a question. ChatGPT runs the searches in the green boxes, then points them to our client.

Website form Fullkitch7 days later

New website enquiry

Name
Email
Company
Message
Hi, we’re a restaurant group with 30 locations. Could we book a demo?
Came from
chatgpt.com
First page they read
/blog/best-restaurant-demand-forecasting-software

The enquiry our client got, landing first on the article we wrote.

Here are the 4 steps we used. You can do every one of them yourself, with your own ChatGPT account and a free Chrome extension.

First, how ChatGPT decides who gets the customer.

When someone asks ChatGPT what to buy, it doesn’t just answer from memory. It searches the web, reads what it finds, then recommends someone those pages talk about.

Most businesses jump straight to the end. They write about their product, in their own words, and hope ChatGPT recommends them.

It falls flat because they ignore stage 2. They write in their own words, ChatGPT searches in different ones, so it never finds the page.

How ChatGPT picks who to recommend

  1. Stage 1Your customer asks“What software can stop my restaurant over-ordering food?”
  2. Stage 2ChatGPT searches the web“restaurant inventory management software…”
  3. Stage 3ChatGPT reads the pages it findsGuides, comparisons, “best of” lists
  4. Stage 4ChatGPT recommends someoneOne those pages mention

That’s why we don’t start with the product. We start with the question the customer asks, then look at what ChatGPT searches for.

01Start with your customer’s question.

Our client’s customers don’t say “demand forecasting software”. That’s the industry’s word. A restaurant owner asks: “What software can stop my restaurant over-ordering food?”

So that’s where we started. Not with the product, with the question.

Here’s how to find yours:

  • Look through sales calls, enquiry emails and reviews. What do people need help choosing?
  • Write down a few questions in their words, not yours.
  • Add a detail that makes it real: a location, a budget or a problem.
  • Pick one to try first.

Stuck? Fill this in

What are the best [products or services] for [customer need]?

Keep your question handy. You’ll paste it into ChatGPT in step 2.

Customer questions across industries
BusinessYour customer asks ChatGPT…
Restaurant softwareWhat software can stop my restaurant over-ordering food?
AccountingWho’s a good accountant for a small business in Leeds?
Wedding photographyWho’s a good wedding photographer in Tuscany for a small wedding?
Home servicesWho can fix a burst pipe in Austin today?
AI voice agentsBest AI voice agent for Malaysia telco customers?
Aesthetic clinicsWhich aesthetic clinic in KL is best for pigmentation treatment?

Write yours about what you sell.

02Watch what ChatGPT searches for.

In step 1, you picked your customer’s question. Now you’re going to ask it yourself and watch what ChatGPT does behind the scenes.

One question often turns into several web searches. People call these fan-out searches, because one question fans out into many. ChatGPT doesn’t show them to you. This free extension does.

  1. Install the free Chrome extension (you’ll need Chrome on a computer).
  2. Open ChatGPT Search Query Extractor and turn on Show overlay on ChatGPT.
  3. Log in to ChatGPT and start a new chat.
  4. Paste your question from step 1 and send it.
  5. When the answer finishes, click Copy summary in the panel on the right. Paste it somewhere safe. You’ll need it in step 4.

No searches showing? There are two likely reasons:

  1. ChatGPT didn’t need to search. For general, evergreen questions it answers from memory. That tells you something too: an article aimed at that question is unlikely to be found by ChatGPT, so pick another question.
  2. The extension missed them. In the same chat, ask: “What were the exact search queries you used earlier? Give them to me word for word.”

The dark panel on the right is the extension. The highlighted box under “Search queries” is what ChatGPT searched for.

03Turn those searches into an article idea.

Your searches from step 2 will look like a jumble of words. Turn them into a title in three moves:

  1. Spot the words ChatGPT uses. Who the buyer is, where they are, what they need.
  2. Note the names ChatGPT checks. Often these are your competitors.
  3. Drop them into a title. Three formats work well:
    • Listicle: “Best…” or “Top 5…”
    • How to…
    • Comparison or alternatives: “X vs Y vs you”, “Alternatives to X”
    Mix and match: stack two or three of the words you spotted. Then pick the title you can answer best.

Pick the industry closest to yours.

The brands in the searches are the ones ChatGPT already leans towards. A comparison or “alternatives to…” article puts you right next to them.

Customer asks“What software can stop my restaurant over-ordering food?”

1 Spot the words ChatGPT uses

  • restaurant inventory management software purchasing forecasting prevent over-ordering 2026
  • MarketMan restaurant inventory and purchasing features 2026
  • Restaurant365 inventory purchasing forecasting 2026 features
  • Tenzo forecasting reduce food waste inventory ordering 2026

2 Note the names ChatGPT checks

MarketManRestaurant365Tenzo

3 Drop them into a title

  • Listicle · Our client’s real articleTop 6 Restaurant Demand Forecasting Software That Change the Way You Order, Prep and Schedule
  • How toHow to Stop Over-Ordering Food With Restaurant Inventory Forecasting Software
  • ComparisonRestaurant Inventory Forecasting: MarketMan, Restaurant365, Tenzo, Fullkitch Compared

04Write it with what only you know.

Here’s where most AI-written articles go wrong. You ask ChatGPT to “write a blog about X” and get something that could sit on anyone’s website.

Nobody wants to read that. And it gives ChatGPT no reason to pick you over everyone else.

So we flip it. This prompt makes ChatGPT interview you first: what you do differently, who you help, what you’ve seen with real customers. Then it writes the draft from your answers.

Open a new chat, paste the prompt, and fill in the three brackets: your website, the summary you copied in step 2, and your idea from step 3.

Your writing prompt

My business website: [paste URL]
Search summary: [paste what you copied from the extension]
Chosen blog idea: [paste your title]

Read my website to understand what we offer. Use my chosen blog idea. If it does not fit our business or the summary, explain why before drafting.

Before drafting, interview me about my unique angle: what we do differently, who we help and what first-hand experience or evidence we can add. Ask one question at a time and wait for my answers. Use only supported details from my answers and website to make the draft specific to our business.

Check the facts. Write one blog draft of about 500 words. Give it a clear title, a direct answer and short sections. Link to the sources that support its claims.

Mention our product or service only where my website or answers support the connection. Mark missing facts for review. Do not invent prices, features, customer results or quotations.

End with the facts I need to check before publishing. If you cannot read my website, ask me one question before writing.

And there you have it.

4 simple steps you can start on today:

  1. Start with your customer’s question.
  2. Watch what ChatGPT searches for.
  3. Turn those searches into an article idea.
  4. Write it with what only you know.

And remember how ChatGPT decides who gets the customer. Don’t rush to write about your product. Write the page that answers what it searches for, and give it a reason to mention you.

Want more than one guide?

Get Google and ChatGPT sending you leads every week.

I run an SEO & GEO course that shows you exactly how. It’s the same method behind our restaurant client’s 30-location lead in 7 days, Zollback’s 6 enterprise leads in its first two weeks, and a #1 ChatGPT result the morning after launch.

Want to work through it with me and my team? Book a strategy session.

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