Mole reads your Company Brain, what already ranks, and the web before it writes a word. Then your editors, and your client if you want, review the draft in the same workspace before anything goes live.
Request AccessWhy Mole
Mole starts every draft from the client's Company Brain: their product facts, positioning and brand voice. It links only to pages it actually read, and checks the draft against their brand and legal guidelines before anyone opens it. Then your editor and the client review and edit the same draft in one workspace, so feedback lands in the piece instead of in an email thread.
Three cases agencies know too well
The draft takes five minutes. Then your editor spends an hour rewriting it in the client's voice. The time the AI saved goes straight back into editing.
New realityThe first draft already sounds like the client. Your editor sharpens it.
The client asks where a stat came from. Nobody can say, because the draft sounded sure of itself and cited nothing. Now they check every line you send.
New realityWhen the client asks where a stat came from, you can show them the source.
Feedback arrives in Doc comments, email, Slack and a call. Your editor merges it by hand, and nobody can show the client why a paragraph changed.
New realityEveryone works on the same draft, and the reason for each change is on the page.
Features
The draft pulls from your approved product facts, positioning, and the language your buyers actually use. Mole writes from material that is actually yours, instead of the same page-one results everyone else copied.
Every factual claim has a source your reader can check. Generic AI writers sound fluent until you ask where a stat came from. Mole cites its sources, so your content holds up when someone checks.
The draft is refined into your brand voice before anyone reads it. Tone, phrasing, and structure are already yours, so the human pass is finishing touches rather than a rewrite.
Your editor and your client review the same draft in one place, sharing the same annotations and revision history. No more emailing versions back and forth, and no more stitching together two people's edits.
You can see the whole flow from research to draft to review to publish. Map it onto your own team's process, then show clients what happens behind the scenes.
How it works
Here's the full run, so you and your client can see what happens at each stage and who's responsible.
Starts with your brief and company context, so it writes from your product truth.
Pulls what already ranks, how buyers talk, and the source behind each claim.
Mole writes it and runs a voice pass. Your editor or client can keep refining it.
Your editor finishes it. Your judgment and voice lock in here.
Same draft, same workspace. They edit, comment, approve.
Ships on approval, then Mole auto-indexes it. Performance tracking follows.
Starts with your brief and company context, so it writes from your product truth.
Pulls what already ranks, how buyers talk, and the source behind each claim.
Mole writes it and runs a voice pass. Your editor or client can keep refining it.
Your editor finishes it. Your judgment and voice lock in here.
Same draft, same workspace. They edit, comment, approve.
Ships on approval, then Mole auto-indexes it. Performance tracking follows.
Compare
Content grounding
Your Mole agent: Drafts start from your company facts
Generic AI Writers: Generic prompt, facts invented on the fly
Citations and sourcing
Your Mole agent: Researches appropriate citations and sources based on approved context
Generic AI Writers: No sources; editors research from scratch
Scalability
Your Mole agent: Scale output without scaling headcount
Generic AI Writers: More articles means more slop that multiplies editing work
Buyer language integration
Your Mole agent: Sources actual buyer language from real sales transcripts and reddit social listening
Generic AI Writers: Generic SEO phrasing from training data
Editorial handoff
Your Mole agent: Structured for easy handoff, review, and edit
Generic AI Writers: Email or Slack ping-pong with no process
Brand voice consistency
Your Mole agent: Tone rules saved once, used every time
Generic AI Writers: Re-briefed each time or ignored entirely
Strategic control
Your Mole agent: You own the brief, angle, and keyword
Generic AI Writers: Tool invents its own angle or ignores intent
Wonderchat received its first attributed lead within 14 days. The work connected pages, ChatGPT referral traffic, funnel events, and lead attribution.
Bluente started ranking on Google within one day. It appeared in ChatGPT recommendations by day three and received a qualified lead.
Kondo’s three-month search impressions grew from 130,000 to 1.1 million. Search clicks grew from 5,000 to 10,000 in the same period.
These results came from our agency work, done with Mole before we opened it up.
Questions
Questions content marketers and SEO managers ask when evaluating AI writing tools.
Before it writes, Mole reads your Company Brain, the product facts and positioning your team has saved, and researches the topic on the web. A draft can only link to pages Mole actually read; any other link is removed. That keeps drafts specific and sourced, but you still review every draft before it goes live, and checking the facts is part of that review.
Mole executes your strategy; it does not invent one. You author the brief: the target keyword, the angle, the audience, and any specific requirements. The agent turns that brief into a structured long-form draft at speed. Strategic judgment, client positioning, and content decisions stay with you. The agent handles the research, structuring, and drafting work that currently consumes hours of a writer or editor's time.
The draft comes back to you. Edit it yourself or ask Mole to revise it. Nothing publishes on its own: a draft goes live only when you publish it.
The brief you author includes your target keyword and any intent signals you choose to specify. The agent uses that input to structure the draft around the keyword and the angle you have defined. The tool does not independently re-interpret search intent or override your brief. You can attach keywords from your keyword list, where they are already tagged and labeled by intent.
Yes. Each client gets its own workspace with its own Company Brain: their facts, tone rules, and off-limits phrases. When the writer runs for a client, it uses that client's context only, so you don't re-brief it on voice every time you switch.
See how Mole's AI SEO content writer turns your brief into a sourced, on-brand draft ready for your review.
Request Access
