Research & discovery

An AI Site Audit That Finds What to Fix First

Give Mole your URL. It checks how search engines discover, understand, and rank your pages, then turns technical signals, search performance, and competitor gaps into clear priorities.

A site audit should tell you what to do next

Mole starts with your website, reads its pages and sitemap, checks the SEO signals it can verify, and compares your coverage with the competitors already winning in search. Connect Google Search Console to add real clicks, impressions, rankings, and URL indexing evidence. The result is not a generic health score—it is a documented list of issues and opportunities ordered by what matters most.

01 · Crawlability & Indexing

Find Pages Search Engines Cannot Trust or Reach

Mole reviews whether important pages are discoverable, present in the sitemap, indexable, and pointing at the right canonical URL. With Search Console connected, it can inspect individual URLs to show Google's coverage state, last crawl, robots status, and selected canonical.

  • Sitemap and crawl-path review
  • Canonical and noindex checks
  • Per-URL Google inspection

02 · On-Page Structure

See What Every Page Is Telling Search Engines

The audit checks the page elements that shape relevance and comprehension: response status, title, description, H1 structure, canonical, index directives, internal links, and structured data. Mole connects each finding to the page's intended search query instead of treating every warning as equally urgent.

  • Titles, metadata, and headings
  • Content and intent alignment
  • Internal-link and schema signals

03 · Google Search Console

Use Real Search Performance, Not a Synthetic Score

When Search Console is connected, Mole finds the pages and queries gaining ground, slipping, or sitting within reach of stronger rankings. That evidence separates issues affecting visibility from warnings that look serious but have little measurable impact.

  • Clicks and impressions
  • Query and page positions
  • Ranking-loss diagnosis

04 · Competitor & Content Gaps

Compare Your Site With What Is Already Ranking

Mole studies the pages currently winning your target searches and maps the topics and page types competitors cover that you do not. It surfaces thin pages, search-intent mismatches, and missing keyword clusters that a site-only crawl cannot reveal.

  • Live SERP comparison
  • Competitor sitemap research
  • Missing keyword clusters

05 · Action Plan

Leave With an Evidence-Backed Priority List

The final audit records what Mole checked, the evidence behind each finding, why it matters, and what should happen next. Your team gets a practical sequence of fixes and content opportunities—not a long export of warnings with no decision attached.

  • Affected URLs documented
  • Issues ranked by likely impact
  • Next action attached to every finding

Questions about Mole

Answers to what teams ask before getting started

What does Mole's AI site audit cover?

Mole reviews crawlability, sitemap coverage, indexing signals, canonicals, index directives, titles, metadata, heading structure, internal links, structured data, search performance, and competitor content gaps. The exact evidence available depends on whether Google Search Console is connected, but every audit combines what Mole can verify on the site with live search results.

Is this a full technical, security, and accessibility audit?

No. Mole audits the technical and on-page signals that affect search visibility and that it can verify from your site, live search results, and connected Search Console data. It is not a penetration test, a source-code security review, or a full WCAG accessibility assessment. Those require specialist tools and reviewers.

What do I need to start an audit?

A public website URL is enough to begin. Mole can read the site, inspect its structure, discover its sitemap, and compare its pages with live search competitors. Connecting Google Search Console adds first-party query, page, traffic, and URL indexing data, which makes prioritization more precise.

What will I receive after the audit?

You receive a readable audit report that records the evidence, affected URLs, likely visibility impact, and recommended next action for each finding. It also includes competitor and keyword opportunities that would not appear in a conventional error crawl. The report is kept with your account so Mole can use it in later planning and execution work.

When should I run another site audit?

Run an audit after a launch, redesign, migration, major content release, or unexplained ranking drop. For an established site, repeat it regularly so new pages, technical changes, and competitor moves do not become invisible problems. Mole can then compare current findings with the account context it has already retained.

Find the SEO issues costing you visibility

Give Mole your URL and see how it turns site evidence, search performance, and competitor gaps into a clear order of action.